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Entertainment Marketing

What is cooler than Music and Ice Cream?!

I can’t imagine a cooler partnership: Ben & Jerrys and Bonnaroo. This year fans can keep cool with Ben & Jerry’s new flavor, Bonnaroo Buzz: coffee and malt ice creams with whiskey caramel swirls and English toffee bits.  The flavor will be sold at Bonnaroo and stores nationwide after their  May 4th flavor release party.

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