Here is an awesome case study from our partner ExactTarget on TicketsNow.

TicketsNow has been using ExactTarget’s transactional send engine. This is particularly interesting to us because this is the exact same engine that FanMail uses for our client’s automated interactions.

In a nutshell:

TicketsNow took a hard look at where they were loosing people in the sales pipeline. After a complete evaluation they implemented a re-marketing strategy to automatically reengage people who abandon their shopping carts.

Using dynamic content and automatic triggers, TicketsNow saw an immediate lift of 30% in total company revenue from email contribution.

Also, be sure to check out the section “TicketNow Stands Out from the Crowd”.

“TicketsNow offers the first and only loyalty program in the industry. The InCrowd features tiered member benefits that increase brand loyalty and perks on parallel tracks.”

- Mark Hodes, Senior VP of Customer Marketing for TicketsNow

Sweet. Gotta love a company that loves their customers!