One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and email strategy is highly effective in growing their fans and subscriber list.
What they do really well is their integration of Social Media Networks and their webpage/email subscriber lists. Unlike some companies and bands who use social media sites as their main information supplier and major touch point with fans, they use social media to hype their band, but also provide a call to action/link back to their website to grow their subscriber list, which is their main form of information sharing.
Their emails are really neat too! They have the same crooked feel as their website. They are darkly designed and provide their tour dates with passcodes to buy tickets early and links to their social networks.
For more about Them Crooked Vultures, consort with them and join their email list for really neat emails and updates.
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