Justin Boland runs the blog Audible Hype. Good stuff here. In a recent post entitled “Be Innovative, Episodic and Interesting and Get Free Publicity“, Justin looks at a number of different case studies and examples of artists being REMARKABLE and getting tons of free press and word of mouth publicity. The cool thing about Justin’s post is that he isn’t offering a formula… this is not “a fix”. He understands up front that to be really remarkable you have to do things that others HAVE NOT DONE before.

Justin says: “This is a problem Seth Godin notes in Purple Cow: marketers read books about innovative new strategies, then imitate exactly what they read, and then wonder why it does not work. It does not work because it has already been done. The point is to take the concepts and apply them to your product, your niche, and the your world. YouTube is currently flooded with cheap knockoff attempts at viral dances, jokes and music videos.” It is amazing in the music industry how many people follow the herd. It is almost every month marketers in the music industry are switching gears to follow some new widget craze or new texty thing… or the new myspace trick that is hot this month. And in the process of following the craze they forget about the basics… THE FANS. Who likes you? Who cares? Who gives 2 rats asses about what you are doing? How can you give these people something really remarkable to talk about?

File Under:  Music Promotion Online, New Music Marketing, Music Marketing and Promotion