Viral Marketing
Time to go Viral!
Ok, so the end of the world as predicted by many Mayan enthusiasts isn’t true, that little girl singing might have more soul then Edward Sharpe himself, your Zodiac sign isn’t changing, and yes, unfortunately we all know who Rebecca Black is and how much she likes Fridays. All of the aforementioned stories and videos [...]
New site, new services, new tools
About this time last year, FanMail began to take a hard introspective look at how we view ourselves, how our client’s view what we do and how our prospective clients view who we are. It has been a very interesting process and we quickly became aware that our public persona was muddy and somewhat unclear. [...]
Introducing The Interactive Marketing Hub
Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]
What are Fans?
fan noun a person who has a strong interest in or admiration for a particular sport, art form, or famous person. Facebook pulled an interesting marketing strategy this week by replacing its “fan” buttons with “like” buttons. On the surface it seems like just a minor grammatical change, but the ramifications of this small action [...]
Adventures in higher education: Lesson 1
I am an old man (in some circles). When I find myself on most undergraduate college campuses the days, it seems that the students have more in common with my 12 year old step son than with me. I’ve been out of college for almost 15 years now. So it was with great curiosity and [...]
Solicitations
Quote of the Day | Bob Lefsetz I don’t have the time. And neither do you. That’s what your unwanted e-mails are, solicitations. Check out the full post here>> The thing that sucks about most marketers is that they think too much like marketers… like solicitors. They have a very hard time stepping away from [...]
No more junk in my food
Over the summer, while on our family trip to Michigan, we listened to Fast Food Nation by Eric Schlosser which heralds a resounding cry against modern agribusiness, industrial food processing, meat processing and fast food culture. In the months since, our eating and consumption habits have changed and we are consistently more focused on locally [...]
Sneak Peek: New features, Twitter Integration, Carbon and more
IN THIS EMAIL: Release 135 Twitter Integration Updated Survey Creation What is Carbon? Custom Time Zones New in the Knowledge Base On November 6th our technology partner ExactTarget will implement Release 135. That means new features, simplified tools, and more user empowerment. Here are some features we thought you’d enjoy getting a sneak peak. TWITTER [...]
Them Crooked Vultures Wow With Email Focused Marketing Strategy
One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and [...]
Send To A Friend
Using our automated interactions capabilities, we have build a new send you your friends utility for our client’s marketing toolbox. Viral, viral, viral… woohoo. Check out this one in action at http://www.sfoutsidelands.com/
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