I first heard about this concept in San Francisco last summer from my friend Jeff Rohrs and I didn’t really believe it. Big ROCK hands, screaming fans, street interviews. My man Jeff was talking crazy. He was definitely not mumbling the corporate speak which usually surrounds the subject of email marketing. No, Jeff wasn’t crazy and in fact the language I was hearing from him has launched a whole movement around the idea that Subscribers Rule. Wow. We agree. Here is the mad marketers manifesto:

• Serve The Individual – Communicate with people not lists
• Honor Their Preferences in content, frequency and channel (ie sms, email, rss etc)
• Deliver Value That Serves Their Needs

Check out the website: http://www.subscribersrule.com/

Also the Youtube videos: Live it, Love it, Use it.