social
Top Women Marketers in the Music Industry
In the spirit of International Women’s Day, we wanted to pay a homage to women who are pushing the innovation needle in the Music Industry. They are ahead of the curve and use new media and multi-channel marketing to build their brands. Follow these forward thinking women to pick up some great advice on how [...]
Multi-Channel Marketing: Why Social Alone Is Not a Strategy
It is 2011 and we love social! We love to be social and we love to interact with our favorite brands, bands and companies. As marketers, we love all the data and brand-stewardship that social media provides to help better segment our target users and provide more insights to their behavior, but social alone isn’t [...]
Top 5 Overrated (and unneeded) Marketing Metrics
Our clients every now and again ask what the industry standards are for open rates, click rates and industry standards. We forward the details over, show off our fancy benchmark report and I usually give the following spiel: There are a ton of metrics, or even a metric ton of tools to evaluate your online [...]
Lets Talk About Facebook
Facebook is currently one of the dominant social networks and can be essential to your marketing plan, but Facebook can be a pesky little guy too. Facebook recently performed a massive upgrade last week which included many changes to their API. This means that applications all across the internet that interface with Facebook have not [...]
Follow Us
