In the world of music, there is probably never a more engaging experience than the live show.  It’s time to fully leverage the deep connection that exists during a live event.

With FanMail’s Live Capture Program, you can collect email addresses for your subscriber list via SMS/text message.  And it’s easy.  You choose a keyword that will activate the message.  It could be a band, label or event name, like Lollapalooza.  There’s a quick setup process that FanMail will assist with.  Then BAM!  Get the word out and start collecting emails.

Live Capture can be a great alternative, or a great compliment, to a smartphone app, when thinking in terms of a mobile strategy.  It’s also a convenient way to collect emails without the standard clipboard and paper.  We can even set the program up in conjunction with FanMail’s Sound Cloud Integration to deliver media as incentive for fans to sign up.

Check out this video to see how it works!

Try it yourself: Text Fanmail to 88769.  If you are looking for help with establishing an effective mobile marketing strategy, including Live Capture, drop us a line.

The challenge for many direct music marketers is figuring out how to own the relationship. (ie having permission to contact a fan directly in the future).

To that end, we are happy to introduce “LIVE CAPTURE” which uses sms protocols to collect an email address and trigger the associated responses and confirmation messaging.

Wanna try it out? On your cell phone text “stubbs” to 88769 to see the whole process at work.

Notice that the goal here isn’t to grow a mobile fan base or collect a cell phone number to blast messages. That is so 2006 and has kind of lost the shiny “second coming of Christ” luster that it once had. (after all a mobile fan base is kind of limited and many folks see mobile marketing as highly intrusive).

The goal here is to collect an email permission in a live environment or as a means to maximize print advertising. This takes a direct live experience and translates it into a direct online experience which has real lifetime value and depth and color.

Goodbye ye ‘ol beat up clipboard that the merch table. Goodbye endless hours of having interns transcribe email addresses by hand. Hello instant gratification!

The best part is that early indications are showing that LIVE CAPTURE can be one of the fastest email list growth mechanisms out there. Of course it has be done right. It has to be promoted with savvy, in the right places, with the right incentive like an unreleased MP3 or live show. After all, if people don’t know or don’t care then they won’t sign up.

Expensive? NOPE. There aren’t any upfront costs. We set it up and customize everything to your needs and only charge based on the number of subscribers you actually collect.

Oh interactive marketing bliss!