Mobile marketing is a hot topic in the interactive marketing world. With mobile phones in the hands of well over 90% of Americans, SMS is the universal text language of the cell phone… no matter how smart or dumb your phone is. In the world of music, there is probably never a more engaging experience [...]
The fun part is that everybody is carrying little computers around in their pockets which brings endless chances to interact with an artist, events or each other. The challenge for many direct music marketers is figuring out how to own the relationship. (ie having permission to contact a fan directly in the future). To that [...]