ROI
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
Increase Your Email Click-Through Rate With A/B Creative Testing
We are marketers. We are concerned with relevant creative campaigns, as well as driving ROI and specific to email marketing, improving our click through rate. Here at FanMail, we always stress the significance of A/B testing important email campaigns. Testing can accurately show which version of the same email campaign is more successful in all [...]
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