Rendering HTML email
Thoughts on open rates
So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things. So my friend hits me up with the following scenario: She is responsible for a regular newsletter that her company sends out [...]
If I were king for a day…
I would fix Outlook so that it rendered emails with IE or some engine other than Word. I would do some other things too: have Chelsea and Man U replay that Champions League Final without Drogba getting sent-off and Terry falling, get Carnivale put back on the air, and make Fat Tire available in Cincinnati. [...]
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