Presetation
The Sophistication Spectrum
It is great coming back from Connections ’09 and the A2IM Tech Day, having hung out with a plethora of great thinkers, marketers, innovators and friends and we’re inspired to reach for the next generation of direct-to-fan marketing tools and strategies. We are top-tier ExactTarget resellers in the entertainment vertical and have been hanging out [...]
Relating to Music Fans Online
This is a must see video presentation by Nancy Baym at Midem about how to understand and relate to music fans online. For those of you not familiar with Nancy, she is a professor at the University of Kansas and maintains the blog “Online Fandom.” Also be sure to check out her interview series on Hypebot. [...]
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