Permission
The Sophistication Spectrum
It is great coming back from Connections ’09 and the A2IM Tech Day, having hung out with a plethora of great thinkers, marketers, innovators and friends and we’re inspired to reach for the next generation of direct-to-fan marketing tools and strategies. We are top-tier ExactTarget resellers in the entertainment vertical and have been hanging out [...]
Let’s Talk About Permission
So, we all know that SPAM stinks. In every sense of the word. But how do we, as digital marketers, keep from falling into the dreaded can of spicy meat substance? Easy, we get permission to contact people, before we send them emails. That is why we have opt-in generators on web-pages and social-networking sites, [...]
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