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GeoMonster v1.1 Release

david — Tue, 11 Jan 2011 21:52:29 +0000

The GeoMonster is a smart little app that works to segment subscriber lists in any ExactTarget Advanced Account. We developed GeoMonster specifically for touring artists who need to target their fan base in a specific location, but it is useful for any company who needs to target subscribers based on geography.

The V1.1 release of the GeoMonster brings:

New GUI
Login Check, lets you know when login failed or passed
Easier workflow
Notification bar
More responsive error codes
Performance increase

Even though the GeoMonster has traditionally required zip code on a subscriber in order to target, we have a solution identified for those lists that only have email address. If you are an ExactTarget client who could use this functionality, let us know and we will be happy to install it into your account. Hit us up for more information.

Cheers,
DD

New site, new services, new tools

david — Wed, 08 Dec 2010 18:09:03 +0000

About this time last year, FanMail began to take a hard introspective look at how we view ourselves, how our client’s view what we do and how our prospective clients view who we are. It has been a very interesting process and we quickly became aware that our public persona was muddy and somewhat unclear. For example, some people think we are an email marketing platform and compare us to companies like FanBridge or MailChimp. Others think of us as a software shop and still others think of us as web designers for the music industry. The truth is that we are not really any single one of those things.

In the simplest terms, FanMail is an marketing agency with a focus on direct-to-fan strategy, tools and campaign development. Yes, we do email marketing exceedingly well. Yes, we design and yes we build software. Our roots are in the music industry, but we have increasingly been getting interest from sports teams, media brands, gaming and retail. Our core philosophy rings true for almost every business and marketers worldwide are learning that by finding and serving their most ardent advocates, their marketing efforts are rewarded with stronger and more sustained ROI and greater, organic reach. Simple premise. Powerful results.

So after much work, I’m please to present the new face of FanMail at http://fanmailmarketing.com. This is only the beginning. Over the coming weeks, we will be continuing to add content to the site in case studies, knowledge base articles, product demos and service descriptions. We have a lot to share and are exited to have the right space to show it off.

2011, here we come!

Sneak Peek: New features, Twitter Integration, Carbon and more

david — Thu, 29 Oct 2009 20:20:52 +0000

	IN THIS EMAIL: Release 135 Twitter Integration Updated Survey Creation What is Carbon? Custom Time Zones New in the Knowledge Base
On November 6th our technology partner ExactTarget will implement Release 135. That means new features, simplified tools, and more user empowerment. Here are some features we thought you’d enjoy getting a sneak peak.
	TWITTER INTEGRATION Update twitter status, direct message to followers and track it all. Now you can coordinate your Twitter campaign alongside an email campaign or reinforce an email with a directing Tweet. You can even send a direct message to your followers on Twitter. Your entire email/social campaign lives inside your account.

	STREAMLINED SURVEY CREATION Simpler, more efficient survey creation Surveys have been completely overhauled. A new grid will allow several actions from one place, tools are more flexible, and landing pages are more customizable.

	WHAT IS CARBON? Check out the future of user experience. Carbon is the next stage in Exact Target. Over 2010 you will start to see features like drag n’ drop functionality, visual automation, and real time statistics on key metrics.

	CONFIGURABLE TIME ZONE AND DATE/TIME FORMAT Conduct one-to-one marketing in your own time. Never worry about Central Time Zone again. In the new update you will send your emails in whatever time zone you choose.

Adding Social Forward to Custom Templates Email Design Tips and Tricks How to add an opt-in forms to a Facebook fan page Automated Blog Syndication Configuring Live Capture for Conversation

Fall Release – New Features and Enhancements

david — Tue, 23 Dec 2008 16:36:33 +0000

Sometimes Christmas comes early. For users of FanMail Basic, FanMail Advanced and FanMail Enterprise (as well as partners and partner clients under William Morris Agency and Front Gate Tickets) there are a number of new and enhanced features.

Here are some of the highlights:

Access to the 3Sixty community:

Community. Conversation. Education. Welcome to social networking — and so much more — exclusively for clients of FanMail who are on the ExactTarget platform. 3sixty is your one-stop shop for everything that the FanMail / ExactTarget platform has to offer. Get the most from your one-to-one digital marketing program by connecting with other users.

Enhanced Tracking:

See email campaign data in a more intuitive tab-ular tracking interface:

One of the coolest features with the new tracking interface is an email overlay view displaying click-through behavior on top of the email creative.

Inbox Preview:

Preview emails in multiple desktop, web, and mobile email clients–including Outlook, Gmail, iPhone, and more–before sending the message.

File Under: Music and Technology, Fan Management Tools