mobile marketing
QR Code Best Practices
The QR Code, or “quick response” code, has been around for quite sometime but hasn’t yet flourished to its complete potential. As we move more and more towards digital and mobile experiences, the QR code is seeing some new life. Currently no other tool provides the same benefits and if you’re creative in your QR [...]
Live Capture – Grow Your List Anywhere, Anytime With SMS
Mobile marketing is a hot topic in the interactive marketing world. With mobile phones in the hands of well over 90% of Americans, SMS is the universal text language of the cell phone… no matter how smart or dumb your phone is. In the world of music, there is probably never a more engaging experience [...]
Introducing The Interactive Marketing Hub
Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]
Thoughts on open rates
So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things. So my friend hits me up with the following scenario: She is responsible for a regular newsletter that her company sends out [...]
New Service – Live Capture (How To Grow Your List Fast)
The fun part is that everybody is carrying little computers around in their pockets which brings endless chances to interact with an artist, events or each other. The challenge for many direct music marketers is figuring out how to own the relationship. (ie having permission to contact a fan directly in the future). To that [...]
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