marketing
New FanMail Client-SoundExchange
Please join us in welcoming another new client to our growing list, SoundExchange! We get amped about all of our clients as we have some of the coolest in the world, but we get extra excited when our clients are out there doing good for the community! They explain it best themselves, so as taken [...]
In Defence of Record Labels
One of the biggest issues facing the direct-to-fan movement in the music industry is that nobody knows who should own the fan relationship. Who is charged with knowing the data, optimizing the data, and delivering remarkable value to the fans through relevant timely messaging across email, mobile, social, and sites? Is it the Artist? The [...]
QR Code Best Practices
The QR Code, or “quick response” code, has been around for quite sometime but hasn’t yet flourished to its complete potential. As we move more and more towards digital and mobile experiences, the QR code is seeing some new life. Currently no other tool provides the same benefits and if you’re creative in your QR [...]
Top Women Marketers in the Music Industry
In the spirit of International Women’s Day, we wanted to pay a homage to women who are pushing the innovation needle in the Music Industry. They are ahead of the curve and use new media and multi-channel marketing to build their brands. Follow these forward thinking women to pick up some great advice on how [...]
Remind ‘em of the sexy!
Everyone wants to know, “What have you done for me lately?” That is the question, Miss Jackson. How can you “capture” me? Let us count the ways. Steve Woodruff over at MarketingProfs have made this point very simply in his blog post, 4 Ways to Capture Me & Make Me a Buyer Forever. As a [...]
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