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7 SXSW Tips You Can Use

It is indeed that time again.  When every musician, manager and marketer will descend upon Austin, TX for two weeks of music, debauchery and mayhem.  To make it through unscathed is an unlikely expectation, but let’s look together at ways to make the most of our time together.  I consider these my seven essential tips [...]

Multi-Channel Marketing: Why Social Alone Is Not a Strategy

It is 2011 and we love social! We love to be social and we love to interact with our favorite brands, bands and companies. As marketers, we love all the data and brand-stewardship that social media provides to help better segment our target users and provide more insights to their behavior, but social alone isn’t [...]

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