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Introducing The Interactive Marketing Hub

By david ⋅ September 17, 2010 ⋅ Post a comment

Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]

What are Fans?

By Lauren ⋅ April 23, 2010 ⋅ Post a comment

fan noun a person who has a strong interest in or admiration for a particular sport, art form, or famous person. Facebook pulled an interesting marketing strategy this week by replacing its “fan” buttons with “like” buttons. On the surface it seems like just a minor grammatical change, but the ramifications of this small action [...]

Friends: where Facebook meets Real Life

By Josiah ⋅ February 19, 2010 ⋅ Post a comment

Seth Godin has a post up on his blog about viral growth on social networks. His basic point is that providing relevant content to a few people creates the kind of viral activity that over time is far more effective that providing mediocre content to a whole lot of people. Relevancy rules, and you increase [...]

Adventures in higher education: Lesson 1

By david ⋅ January 20, 2010 ⋅ Post a comment

I am an old man (in some circles). When I find myself on most undergraduate college campuses the days, it seems that the students have more in common with my 12 year old step son than with me. I’ve been out of college for almost 15 years now. So it was with great curiosity and [...]

Solicitations

By david ⋅ December 4, 2009 ⋅ Post a comment

Quote of the Day | Bob Lefsetz I don’t have the time. And neither do you. That’s what your unwanted e-mails are, solicitations. Check out the full post here>> The thing that sucks about most marketers is that they think too much like marketers… like solicitors. They have a very hard time stepping away from [...]

Anatomy of Successful Fan Engagement

By david ⋅ December 22, 2008 ⋅ Post a comment

You can go to home depot and buy all of the best and most expensive tools they have on the shelf. It won’t make you a great carpenter or craftsman. The same is true for great marketing. Being on every single social network, having every widget and chasing after every new shimmering online fan tool, [...]