Fan Engagement
QR Code Best Practices
The QR Code, or “quick response” code, has been around for quite sometime but hasn’t yet flourished to its complete potential. As we move more and more towards digital and mobile experiences, the QR code is seeing some new life. Currently no other tool provides the same benefits and if you’re creative in your QR [...]
Top 4 Reasons For Email Unsubscribes
The majority of reasons for subscribers leaving an email list can boil down to 4 simple things. If you can counter these 4 obstacles, you can keep subscribers happy, and keep them on your list.
Live Capture – Grow Your List Anywhere, Anytime With SMS
Mobile marketing is a hot topic in the interactive marketing world. With mobile phones in the hands of well over 90% of Americans, SMS is the universal text language of the cell phone… no matter how smart or dumb your phone is. In the world of music, there is probably never a more engaging experience [...]
3 Simple Programs to Automate Today
Call us cyborg-centric but we tend to believe that marketing automation is a better all around methodology for social, email and mobile communication. 3 Easy Programs to Automate Today: Confirmation Messages: Right after somebody gives you permission, a confirmation message is the most important message you will ever deliver. Make it valuable, make it remarkable [...]
New site, new services, new tools
About this time last year, FanMail began to take a hard introspective look at how we view ourselves, how our client’s view what we do and how our prospective clients view who we are. It has been a very interesting process and we quickly became aware that our public persona was muddy and somewhat unclear. [...]
Remember when a band connected with you?
I heard a story last night on PRI’s, The World, that reminded me of why I love live music and why anyone should want to work in the music business. Marco Werman was chatting with Slovakian band, Longital. Daniel Solantay, one-half of the band, was discussing the differences in the Slovak language that make playing [...]
Introducing The Interactive Marketing Hub
Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]
What are Fans?
fan noun a person who has a strong interest in or admiration for a particular sport, art form, or famous person. Facebook pulled an interesting marketing strategy this week by replacing its “fan” buttons with “like” buttons. On the surface it seems like just a minor grammatical change, but the ramifications of this small action [...]
Friends: where Facebook meets Real Life
Seth Godin has a post up on his blog about viral growth on social networks. His basic point is that providing relevant content to a few people creates the kind of viral activity that over time is far more effective that providing mediocre content to a whole lot of people. Relevancy rules, and you increase [...]
Adventures in higher education: Lesson 1
I am an old man (in some circles). When I find myself on most undergraduate college campuses the days, it seems that the students have more in common with my 12 year old step son than with me. I’ve been out of college for almost 15 years now. So it was with great curiosity and [...]
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