I’ve created a simple API wrapper for the Facebook API written in PHP which has been made available for public download on Github. It is a simple class that will allow you to access all endpoints within the Facebook API. Download it here! For more info about Facebook (in case you live in a dark [...]
Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]
fan noun a person who has a strong interest in or admiration for a particular sport, art form, or famous person. Facebook pulled an interesting marketing strategy this week by replacing its “fan” buttons with “like” buttons. On the surface it seems like just a minor grammatical change, but the ramifications of this small action [...]
Seth Godin has a post up on his blog about viral growth on social networks. His basic point is that providing relevant content to a few people creates the kind of viral activity that over time is far more effective that providing mediocre content to a whole lot of people. Relevancy rules, and you increase [...]
Facebook is currently one of the dominant social networks and can be essential to your marketing plan, but Facebook can be a pesky little guy too. Facebook recently performed a massive upgrade last week which included many changes to their API. This means that applications all across the internet that interface with Facebook have not [...]