engagement
It’s about the relationships stupid
It doesn’t matter if you are fan & artist, man & wife, parent & child, employee & employer, store & customer, CEO & board. It is about the relationships. And relationships are all about the quid-pro-quo… the tit-for-tat. You give, I take, I give, you take. That makes life fun. The equality of it. The [...]
Remind ‘em of the sexy!
Everyone wants to know, “What have you done for me lately?” That is the question, Miss Jackson. How can you “capture” me? Let us count the ways. Steve Woodruff over at MarketingProfs have made this point very simply in his blog post, 4 Ways to Capture Me & Make Me a Buyer Forever. As a [...]
Remember when a band connected with you?
I heard a story last night on PRI’s, The World, that reminded me of why I love live music and why anyone should want to work in the music business. Marco Werman was chatting with Slovakian band, Longital. Daniel Solantay, one-half of the band, was discussing the differences in the Slovak language that make playing [...]
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