4 Simple Ways to Spring Clean Your Subscriber List
It’s that time of year again to get the broom out, open up some windows, and get your spring cleaning on. Just as your home can get stale and dusty, so can your email marketing list. 2011 is wrapped up, metrics have been pulled and analyzed, and now it’s time to make the most of what [...]
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
Multi-Channel Marketing: Why Social Alone Is Not a Strategy
It is 2011 and we love social! We love to be social and we love to interact with our favorite brands, bands and companies. As marketers, we love all the data and brand-stewardship that social media provides to help better segment our target users and provide more insights to their behavior, but social alone isn’t [...]
Top 5 Overrated (and unneeded) Marketing Metrics
Our clients every now and again ask what the industry standards are for open rates, click rates and industry standards. We forward the details over, show off our fancy benchmark report and I usually give the following spiel: There are a ton of metrics, or even a metric ton of tools to evaluate your online [...]
FanManager Street Team Management Platform with Oniracom
Our clients are awesome and every one has interesting stories to tell. Some of them, like FanManager, are really pushing the innovation needle to drive their business and communicate with their fans. FanManager is about as cool as it gets: They offer creative, full-service solutions to artists and festivals. They manage musician’s on and off-line [...]
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