3 Simple Programs to Automate Today

Call us cyborg-centric but we tend to believe that marketing automation is a better all around methodology for social, email and mobile communication. 3 Easy Programs to Automate Today: Confirmation Messages: Right after somebody gives you permission, a confirmation message is the most important message you will ever deliver. Make it valuable, make it remarkable [...]

GeoMonster v1.1 Release

The GeoMonster is a smart little app that works to segment subscriber lists in any ExactTarget Advanced Account. We developed GeoMonster specifically for touring artists who need to target their fan base in a specific location, but it is useful for any company who needs to target subscribers based on geography. The V1.1 release of [...]

The Sophistication Spectrum

It is great coming back from Connections ’09 and the A2IM Tech Day, having hung out with a plethora of great thinkers, marketers, innovators and friends and we’re inspired to reach for the next generation of direct-to-fan marketing tools and strategies. We are top-tier ExactTarget resellers in the entertainment vertical and have been hanging out [...]

“Eblasting” is a lame strategy

Yah, I said it. Eblasting is lame. Broadcasting the same email message to everyone at the same time, is a weak strategy. If you want to drive a high a high return on investment, go for relevance. Target and deliver real value that improves a person’s life. See, this is what Forrester found out during [...]

Why Relevence Matters

The Unique

One of the core tenants of the Fan-Centric philosophy is that each and every person is unique, different. . . an individual. Adopting this philosophy requires a fundamental shift in how marketing is conducted and how we communicate with fans so that respect and relevance are job number one. Our friends at subscribers rule pointed [...]