Email Marketing
Top Women Marketers in the Music Industry
In the spirit of International Women’s Day, we wanted to pay a homage to women who are pushing the innovation needle in the Music Industry. They are ahead of the curve and use new media and multi-channel marketing to build their brands. Follow these forward thinking women to pick up some great advice on how [...]
Top 4 Reasons For Email Unsubscribes
The majority of reasons for subscribers leaving an email list can boil down to 4 simple things. If you can counter these 4 obstacles, you can keep subscribers happy, and keep them on your list.
Multi-channel Marketing Meets Help Desk Community
Here at FanMail we really care about our clients and their success. About two years ago we decided that we needed a space where we could communicate with our clients, they could share ideas with each other and most importantly, we could provide the best possible customer service. We brought this idea to life shortly [...]
Star Wars in Concert
Yes, I went and yes it was bad ass. Granted we grew up on these movies and as a 9 year old, the Millennium Falcon was one of my most prized possessions, but the thrill these days is in the experience. The full orchestra, massive HD screens and a well coordinated narration through the saga [...]
Only the best in 2010!
Really, we were lucky. In 2001, when we first met the 4 founders of ExactTarget at a dry cleaning conference, who could have guessed where our two businesses would be today? We could have partnered with any number of technology providers to help us drive our direct-to-fan vision… and these days there are dozens if [...]
Solicitations
Quote of the Day | Bob Lefsetz I don’t have the time. And neither do you. That’s what your unwanted e-mails are, solicitations. Check out the full post here>> The thing that sucks about most marketers is that they think too much like marketers… like solicitors. They have a very hard time stepping away from [...]
Them Crooked Vultures Wow With Email Focused Marketing Strategy
One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and [...]
Email Marketing Design & Rendering: The New Essentials
The new whitepaper from our partner ExactTarget on email design and rendering is out now. Email Marketing Design&Rendering: The New Essentials Design is vital to the success of your email marketing program. But what does “good” email design really entail? How do you ensure your message is seen correctly by your subscribers? And who is [...]
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