So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things. So my friend hits me up with the following scenario: She is responsible for a regular newsletter that her company sends out [...]
The new whitepaper from our partner ExactTarget on email design and rendering is out now. Email Marketing Design&Rendering: The New Essentials Design is vital to the success of your email marketing program. But what does “good” email design really entail? How do you ensure your message is seen correctly by your subscribers? And who is [...]