deliverability
Only the best in 2010!
Really, we were lucky. In 2001, when we first met the 4 founders of ExactTarget at a dry cleaning conference, who could have guessed where our two businesses would be today? We could have partnered with any number of technology providers to help us drive our direct-to-fan vision… and these days there are dozens if [...]
Thoughts on open rates
So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things. So my friend hits me up with the following scenario: She is responsible for a regular newsletter that her company sends out [...]
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