Best Practices
QR Code Best Practices
The QR Code, or “quick response” code, has been around for quite sometime but hasn’t yet flourished to its complete potential. As we move more and more towards digital and mobile experiences, the QR code is seeing some new life. Currently no other tool provides the same benefits and if you’re creative in your QR [...]
Top 4 Reasons For Email Unsubscribes
The majority of reasons for subscribers leaving an email list can boil down to 4 simple things. If you can counter these 4 obstacles, you can keep subscribers happy, and keep them on your list.
3 Simple Programs to Automate Today
Call us cyborg-centric but we tend to believe that marketing automation is a better all around methodology for social, email and mobile communication. 3 Easy Programs to Automate Today: Confirmation Messages: Right after somebody gives you permission, a confirmation message is the most important message you will ever deliver. Make it valuable, make it remarkable [...]
Online Marketing Resolutions For 2010
I stumbled across Michelle Bowles “5 Top Email Marketing Tactics for 2010″ blog and had to share it with everyone! The blog discusses 5 tactics that will help any company’s email marketing efforts. If you are familiar with this blog, these tactics may seem familiar to you. In May 2009, we published a blog about [...]
Solicitations
Quote of the Day | Bob Lefsetz I don’t have the time. And neither do you. That’s what your unwanted e-mails are, solicitations. Check out the full post here>> The thing that sucks about most marketers is that they think too much like marketers… like solicitors. They have a very hard time stepping away from [...]
The Sophistication Spectrum
It is great coming back from Connections ’09 and the A2IM Tech Day, having hung out with a plethora of great thinkers, marketers, innovators and friends and we’re inspired to reach for the next generation of direct-to-fan marketing tools and strategies. We are top-tier ExactTarget resellers in the entertainment vertical and have been hanging out [...]
Thoughts on open rates
So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things. So my friend hits me up with the following scenario: She is responsible for a regular newsletter that her company sends out [...]
Make Friends Through Best Practices
This time next week I will be in sunny Austin, Texas at South by South-West with a couple thousand of my closest friends from independent artists to record company moguls. I know, my life is hard, but don’t worry about me. I put myself through such suffering for you. Fan marketing and FRM (fan relationship [...]
Best Practices Alert: Don’t Train Your Subscribers to Ignore You
I know it has been a little while since I have posted, and believe me, I am very sorry. However, I was not sunning myself on a beach or chasing my favorite independent artists around the globe. No, I have been crunching numbers and feeding my inner geek in order to come up with some [...]
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