Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
Call us cyborg-centric but we tend to believe that marketing automation is a better all around methodology for social, email and mobile communication. 3 Easy Programs to Automate Today: Confirmation Messages: Right after somebody gives you permission, a confirmation message is the most important message you will ever deliver. Make it valuable, make it remarkable [...]