We are marketers. We are concerned with relevant creative campaigns, as well as driving ROI and specific to email marketing, improving our click through rate. Here at FanMail, we always stress the significance of A/B testing important email campaigns. Testing can accurately show which version of the same email campaign is more successful in all [...]
I stumbled across Michelle Bowles “5 Top Email Marketing Tactics for 2010″ blog and had to share it with everyone! The blog discusses 5 tactics that will help any company’s email marketing efforts. If you are familiar with this blog, these tactics may seem familiar to you. In May 2009, we published a blog about [...]