Posts Tagged ‘3sixty’

Sneak Peek: New features, Twitter Integration, Carbon and more
Thursday, October 29th, 2009

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IN THIS EMAIL:

  • Release 135
  • Twitter Integration
  • Updated Survey Creation
  • What is Carbon?
  • Custom Time Zones
  • New in the Knowledge Base


On November 6th our technology partner ExactTarget will
implement
Release 135. That means new features, simplified tools,  and
more user empowerment. Here are some features we thought you’d enjoy getting a sneak peak.
Twitter Integration TWITTER INTEGRATION

Update twitter status, direct message to followers and track it all.

Now you can coordinate your Twitter campaign alongside an email campaign or reinforce an email with a directing Tweet. You can even send a direct message to your followers on Twitter.   Your entire email/social campaign lives inside your account.

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Streamlined Survey Creation STREAMLINED SURVEY CREATION

Simpler, more efficient survey creation

Surveys have been completely overhauled. A new grid will allow
several actions from one place, tools are more flexible, and landing
pages are more customizable.

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what is carbon? WHAT IS CARBON?

Check out the future of user experience.

Carbon is the next stage in Exact Target. Over 2010 you will start to see features like drag n’ drop functionality, visual automation, and real time statistics on key metrics.

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Configurable Time Zones CONFIGURABLE TIME ZONE AND DATE/TIME FORMAT

Conduct one-to-one marketing in your own time.

Never worry about Central Time Zone again. In the new update you will send your emails in whatever time zone you choose.

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Check out the Release 135 Video

The FanMail Knowledge Base

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New Clients, New Features and our New Community
Thursday, August 13th, 2009

Well folks, things have been busy. I don’t mean just normal busy, but really busy. The winds of change are in effect and everywhere pundits and experts and music geeks are shouting, “but you’ve got to have a relationship with your fans!” and “email works!, social networking works!, Communicate, communicate, build a fanbase” We are seeing first hand the success and revenue which properly executed direct to fan initiatives can drive. As our friend Ian recently said, ” The business is changing, artists have choice, and artists will find partners to help them get done what they need to.”

To that end we are thrilled to welcome new clients like DJ Shadow (yeah, I’m a huge fan), Beck, Cucu Diamantes, Sugar Ray and Bad Lieutenant and who have all launched new fan marketing campaigns to connect more closely with core fans.

One of the most exciting new clients in the mix is Them Crooked Vultures – a super group made up Foo Fighters’ Dave Grohl, Queens of the Stone Age’s Josh Homme and Led Zeppelin bassist John Paul Jones. The mystery around this group is only starting to become clear, so join their list to get the scoop.

Outside of the music space we are thrilled to present our new client Coach Pete Carroll. On top of being the well known coach for the USC Trojans, he is a inspired author, speaker, leader and mentor. His “Win Forever” philosophy has not only led the USC football team to win the last 74 of 83 games but is now the topic for an upcoming book, DVD and educational track. We are thrilled to be working with such a leader.

We have also been busy playing with new features which are helping our clients acquire, retain and grow their fan bases. Social Forward is a new feature which encourages your fans to pass on content from your emails.

Social Forward from David DeVore on Vimeo.

This really is the coolest thing since sliced bread since it vastly expands the ability of your content to be viral as well as your ability to track the reach of a message. Early indications are showing 80 times the pass around which normally happens from traditional Forward to a Friend. All the major social networks are supported and full tracking is available.

We also have a new user community, which looks to expand the knowledge and support which all clients have through 3sixty.

Highlights from our new community include:

  • Knowledge Base: Segmented support topics on an array of topics.  From the ‘Getting Started’ page to help jump start your new account to ‘Additional Software Tools’, the FanMail Knowledge Base is the place to find information, documentation, videos and much more on a vast array of topic
  • Submit a problem or issue: Using the ‘Submit a request’ tab, you can create a ticket and a direct line of communication with our account management team.  Your ticket will be noted and work will begin immediately to answer your question.
  • Track your support requests: You can log into the Knowledge Base to track the results of your submitted ticket.  Here you will see updates and notifications made by our account management team.

Lastly, we are seeing some massive early results through our text collect (also called Capture) technology which collects email addresses through SMS.

The Capture Package can help you:
•     Grow your list of mobile subscribers through Text Capture
•     Engage mobile subscribers through Voting and Keyword Response
•     Increase subscriber conversion from offline to online

Early indicators are showing that when this is executed correctly Text Collect can be one of the fastest list growth mechanisms out there. We we be excited to post some real case studies and results over the next few weeks.

Cheers!
David

Fall Release – New Features and Enhancements
Tuesday, December 23rd, 2008

Sometimes Christmas comes early. For users of FanMail Basic, FanMail Advanced and FanMail Enterprise (as well as partners and partner clients under William Morris Agency and Front Gate Tickets) there are a number of new and enhanced features.

Here are some of the highlights:
Access to the 3Sixty community:

Community. Conversation. Education. Welcome to social networking — and so much more — exclusively for clients of FanMail who are on the ExactTarget platform. 3sixty is your one-stop shop for everything that the FanMail / ExactTarget platform has to offer. Get the most from your one-to-one digital marketing program by connecting with other users.
Enhanced Tracking:
See email campaign data in a more intuitive tab-ular tracking interface:

One of the coolest features with the new tracking interface is an email overlay view displaying click-through behavior on top of the email creative.

Inbox Preview:

Preview emails in multiple desktop, web, and mobile email clients–including Outlook, Gmail, iPhone, and more–before sending the message.

File Under: Music and Technology, Fan Management Tools