Our partner, ExactTarget recently published a white paper named ” Inside Scoop on Successful List Growth”. Check out the embedded article below. This article is awesome and it reminded me of a client we currently have, Steel Train, whose list just grew like my holiday wish list on steriods. According to this whitepaper, “The core of a successful list growth strategy is incorporating the right subscribers into the right list. By putting your subscribers first, listening to their individual wants and needs, and leveraging permission-only tactics, you can create and grow a powerful, effective email marketing program.”  That is exactly what Steel Train did with our help.

In late September of ’09 Steel Train, a Five piece band from New Jersey, partnered with us. They were dissatisfied with their current email marketing solution and wanted to grow their list and re-engage the fans they already had.  Using a free song download as leverage, together we launched a re-engagement campaign to renew current fans’ interest in Steel Train’s mailings by asking them to confirm their email address and  zip code.  Their new subscribers were also tempted with their free downloads.

This campaign was so successful, they doubled their list in one week and 61% percent of their total subscribers now have full profiles with Steel Train !  Full profiles are like the mecca of email marketing providing customer information beyond just name and email. They usually include zip codes and personal preferences which can easily help a marketer segment and target a group better which equals a much larger ROI. Holy crap, way to utilize a permission-only tactic!

Check out Steel Train and sign up for their mailing list. They are always doing neat stuff!