FanMail client SCI Fidelity Records maintains subscriber lists for over 20 artists on their roster. To enhance communications and continuity throughout e-mail sends, SCI Fidelity uses the masking tool within their FanMail Advanced account. Sends are shown as from the particular artist subscribed to. Using this feature, SCI Fidelity Records has been able to enhance the experience of their most important fans. Subscribers feel better connected and embraced by their artists based on features like the reply mask. Another great example of a FanMail client using “best practices” to effectively communicate with their subscriber base and boost fan/artist relationships. Catering to their “Super Fan”.