The new whitepaper from our partner ExactTarget on email design and rendering is out now.

Design is vital to the success of your email marketing program. But what does “good” email design really entail? How do you ensure your message is seen correctly by your subscribers? And who is ultimately responsible for the look and performance of your emails?

Is it marketers? Designers? The answer is yes to both.

Marketers and designers play an integral role in the success of email marketing design. Good email design is multi-faceted, and we’re here to help you navigate the ins and outs with best practice recommendations. If you’re a marketer interested in improved ROI, click-throughs, and conversions, the first two sections of this whitepaper are for you.

If you’re a designer who likes to talk in terms of pixels, CSS, and HTML, you’ll want to begin with the designer section on page 9. If you’re a true whitepaper aficionado, however, make sure to read the whole thing, after all, it’s always beneficial to understand the full picture. The figure below will help you identify the most relevant information for you: simply identify your color, then read the indicated sections.