“Eblasting” is a lame strategy
Posted by david in Entertainment Marketing, Music Media Marketing, Tools |
Yah, I said it.
Eblasting is lame. Broadcasting the same email message to everyone at the same time, is a weak strategy.
If you want to drive a high a high return on investment, go for relevance. Target and deliver real value that improves a person’s life.
See, this is what Forrester found out during their executive survey…
Tags: Email Relevance
