Introducing The Interactive Marketing Hub

Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]

Them Crooked Vultures Wow With Email Focused Marketing Strategy

One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and [...]

Thoughts on open rates

So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things.  So my friend hits me up with the following scenario:  She is responsible for a regular newsletter that her company sends out [...]

SXSW, CMJ, A2IM and Connections ’09

Just a heads up that today is the last day to use the SXSW panel picker to choose which panels you might want to see. Take 2 seconds and give the FanCentric Future panel a vote: http://tinyurl.com/lec5mh For those who missed it last year… check out the overview and the slide deck. ——— On October [...]

New Service – Live Capture (How To Grow Your List Fast)

The fun part is that everybody is carrying little computers around in their pockets which brings endless chances to interact with an artist, events or each other. The challenge for many direct music marketers is figuring out how to own the relationship. (ie having permission to contact a fan directly in the future). To that [...]

New Clients, New Features and our New Community

Well folks, things have been busy. I don’t mean just normal busy, but really busy. The winds of change are in effect and everywhere pundits and experts and music geeks are shouting, “but you’ve got to have a relationship with your fans!” and “email works!, social networking works!, Communicate, communicate, build a fanbase” We are [...]

“Eblasting” is a lame strategy

Yah, I said it. Eblasting is lame. Broadcasting the same email message to everyone at the same time, is a weak strategy. If you want to drive a high a high return on investment, go for relevance. Target and deliver real value that improves a person’s life. See, this is what Forrester found out during [...]

Why Relevence Matters

If I were king for a day…

I would fix Outlook so that it rendered emails with IE or some engine other than Word. I would do some other things too: have Chelsea and Man U replay that Champions League Final without Drogba getting sent-off and Terry falling, get Carnivale put back on the air, and make Fat Tire available in Cincinnati. [...]

Bringing Email, Social and the Power of Viral Together

Technology Brings Bands, Artists Closer to Fans Roadrunner Records Artists Among First to Integrate Email, Social Media INDIANAPOLIS–(BUSINESS WIRE)–Roadrunner Records artists Nickelback, Theory of a Deadman and Slipknot will be among the first artists in the country to use a new technology that will bring them closer to fans through email, Facebook, Twitter and more [...]