Tools
QR Code Best Practices
The QR Code, or “quick response” code, has been around for quite sometime but hasn’t yet flourished to its complete potential. As we move more and more towards digital and mobile experiences, the QR code is seeing some new life. Currently no other tool provides the same benefits and if you’re creative in your QR [...]
FanMail iPad App Collects Fans for LA Galaxy
The LA Galaxy is one of the foremost soccer clubs in the United States. Home of David Beckham and Landon Donovan, LA Galaxy supports a large and committed fan base. THE CHALLENGE: List Growth and Season Ticket Sales Like many sports teams, the marketing team measures it’s success by the number of season and game [...]
FanMail Launches ExactTarget App Gallary
Over the years we have been building and maintaining applications for clients of all shapes and sizes. As we looked at these ExactTarget apps, we realized how useful some of the could be for other ExactTarget clients. Thus the inspiration for http://etpartnerlabs.com. Over the coming months we will continuing to add new apps, update current [...]
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
3 Simple Programs to Automate Today
Call us cyborg-centric but we tend to believe that marketing automation is a better all around methodology for social, email and mobile communication. 3 Easy Programs to Automate Today: Confirmation Messages: Right after somebody gives you permission, a confirmation message is the most important message you will ever deliver. Make it valuable, make it remarkable [...]
GeoMonster v1.1 Release
The GeoMonster is a smart little app that works to segment subscriber lists in any ExactTarget Advanced Account. We developed GeoMonster specifically for touring artists who need to target their fan base in a specific location, but it is useful for any company who needs to target subscribers based on geography. The V1.1 release of [...]
Introducing The Interactive Marketing Hub
Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]
Them Crooked Vultures Wow With Email Focused Marketing Strategy
One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and [...]
Thoughts on open rates
So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things. So my friend hits me up with the following scenario: She is responsible for a regular newsletter that her company sends out [...]
SXSW, CMJ, A2IM and Connections ’09
Just a heads up that today is the last day to use the SXSW panel picker to choose which panels you might want to see. Take 2 seconds and give the FanCentric Future panel a vote: http://tinyurl.com/lec5mh For those who missed it last year… check out the overview and the slide deck. ——— On October [...]
Follow Us
