Music Media Marketing
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
Top Women Marketers in the Music Industry
In the spirit of International Women’s Day, we wanted to pay a homage to women who are pushing the innovation needle in the Music Industry. They are ahead of the curve and use new media and multi-channel marketing to build their brands. Follow these forward thinking women to pick up some great advice on how [...]
FM Team’s Top Videos of 2010
We asked the FM team to send us their top video picks for 2010. There has been so much in 2010 that has been interesting and creative, it was hard to narrow down the list. So, in no particular order, here we go. The Wilderness Downtown by Arcade Fire Okay, I lied a little bit. [...]
The Better Marketing Tool: Facebook vs. Twitter
Market research firm Chadwick martin Bailey and iModerate Research released a study recently that says a fan/follower of a brand on Twitter or Facebook is more likely to buy from or recommend those brands than they were before following the brand. Though both Facebook and Twitter were both effective, the difference in the percentage between the two sites is, at the very least, interesting.
SXSW, CMJ, A2IM and Connections ’09
Just a heads up that today is the last day to use the SXSW panel picker to choose which panels you might want to see. Take 2 seconds and give the FanCentric Future panel a vote: http://tinyurl.com/lec5mh For those who missed it last year… check out the overview and the slide deck. ——— On October [...]
“Eblasting” is a lame strategy
Yah, I said it. Eblasting is lame. Broadcasting the same email message to everyone at the same time, is a weak strategy. If you want to drive a high a high return on investment, go for relevance. Target and deliver real value that improves a person’s life. See, this is what Forrester found out during [...]
Bringing Email, Social and the Power of Viral Together
Technology Brings Bands, Artists Closer to Fans Roadrunner Records Artists Among First to Integrate Email, Social Media INDIANAPOLIS–(BUSINESS WIRE)–Roadrunner Records artists Nickelback, Theory of a Deadman and Slipknot will be among the first artists in the country to use a new technology that will bring them closer to fans through email, Facebook, Twitter and more [...]
Five Clients in Five Minutes
Take five minutes to check out some of the progressive things which our clients are doing in their direct to fan marketing and Fan Relationship Management programs.
Make Friends Through Best Practices
This time next week I will be in sunny Austin, Texas at South by South-West with a couple thousand of my closest friends from independent artists to record company moguls. I know, my life is hard, but don’t worry about me. I put myself through such suffering for you. Fan marketing and FRM (fan relationship [...]
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