Music Marketing and Promotion
Foo Fighters Creatively Engage Fans Like Never Before
Our clients, Foo Fighters are great musicians and great interactive marketers! Recently they teamed up with Blackberry and local radio stations to host a contest where the winners will have songs from Wasting Light (Out April 12), the new album they recorded in Dave Grohl‘s garage, in the garages of eight lucky fans in eight [...]
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
The Better Marketing Tool: Facebook vs. Twitter
Market research firm Chadwick martin Bailey and iModerate Research released a study recently that says a fan/follower of a brand on Twitter or Facebook is more likely to buy from or recommend those brands than they were before following the brand. Though both Facebook and Twitter were both effective, the difference in the percentage between the two sites is, at the very least, interesting.
SXSW, CMJ, A2IM and Connections ’09
Just a heads up that today is the last day to use the SXSW panel picker to choose which panels you might want to see. Take 2 seconds and give the FanCentric Future panel a vote: http://tinyurl.com/lec5mh For those who missed it last year… check out the overview and the slide deck. ——— On October [...]
Bringing Email, Social and the Power of Viral Together
Technology Brings Bands, Artists Closer to Fans Roadrunner Records Artists Among First to Integrate Email, Social Media INDIANAPOLIS–(BUSINESS WIRE)–Roadrunner Records artists Nickelback, Theory of a Deadman and Slipknot will be among the first artists in the country to use a new technology that will bring them closer to fans through email, Facebook, Twitter and more [...]
Reflections on 2008 and hello 2009!
As many of our long-time-clients know, we are a service-focused company who will drop just about anything to take care of our clients. We measure our success by the success of our customers and project our growth based on the quality of our clients over the quantity. By every measurement, 2008 was an outstanding year [...]
Over-Personalization Sucks
Don’t be creepy. It is easy to over use personalization but a recent study shows that if you over step your bounds, people turn you off. http://blogs.wsj.com/biztech/2008/07/03/personalized-emails-are-creepy-not-effective/ It seems like this ought to be common sense. But then again when have marketers committed to common sense? I wouldn’t call my cousin’s wife “sugar” or “hot [...]
Deliverability Top 10
The Direct Marketing Association’s White Paper on the Top 10 things you can do to assure deliverability. Download the PDF A must-read for those artist management, fan marketing, publicity, or in anyway involved in web-based and email marketing.
New Partner – Front Gate Tickets
It is my distinct pleasure to announce FanMail’s new partnership with Front Gate Tickets to provide enhanced fan management and direct-to-fan marketing tools to promoters, festivals and artist merchandise stores. Front Gate Tickets is owned by Front Gate Solutions and provides privately and co-branded ticketing and merchandise stores for some of the nation’s top promoters, [...]
Anatomy of Successful Fan Engagement
You can go to home depot and buy all of the best and most expensive tools they have on the shelf. It won’t make you a great carpenter or craftsman. The same is true for great marketing. Being on every single social network, having every widget and chasing after every new shimmering online fan tool, [...]
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