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“On The Road With DJ Shadow” Series on Hypebot

By Murray Stall ⋅ October 28, 2010 ⋅ Post a comment

Over the next month on Hypebot, Michael Fiebach, Project, Marketing and Merchandise Manager for DJ Shadow, will be sharing a series blog posts called On The Road With DJ Shadow showing how they stay connected with the fans. Check out the article, and FanMail’s cameo, here. FanMail has been working with DJ Shadow for well [...]

Introducing The Interactive Marketing Hub

By david ⋅ September 17, 2010 ⋅ Post a comment

Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]

The Better Marketing Tool: Facebook vs. Twitter

By Murray Stall ⋅ May 6, 2010 ⋅ Post a comment

Market research firm Chadwick martin Bailey and iModerate Research released a study recently that says a fan/follower of a brand on Twitter or Facebook is more likely to buy from or recommend those brands than they were before following the brand. Though both Facebook and Twitter were both effective, the difference in the percentage between the two sites is, at the very least, interesting.

It’s the most wonderful time of the year…

By Josiah ⋅ March 13, 2010 ⋅ Post a comment

Well, spring is creeping around the bend and that can only mean one thing: SXSW IS HERE! That’s right, once again the FanMail team has made the long, arduous journey to the center of the Lone-Star State for that one of kind event that brings the best brightest minds in interactive marketing, film, and (of [...]

Star Wars in Concert

By david ⋅ January 26, 2010 ⋅ Post a comment

Yes, I went and yes it was bad ass. Granted we grew up on these movies and as a 9 year old, the Millennium Falcon was one of my most prized possessions, but the thrill these days is in the experience. The full orchestra, massive HD screens and a well coordinated narration through the saga [...]

The Sophistication Spectrum

By david ⋅ October 21, 2009 ⋅ Post a comment

It is great coming back from Connections ’09 and the A2IM Tech Day, having hung out with a plethora of great thinkers, marketers, innovators and friends and we’re inspired to reach for the next generation of direct-to-fan marketing tools and strategies. We are top-tier ExactTarget resellers in the entertainment vertical and have been hanging out [...]

Them Crooked Vultures Wow With Email Focused Marketing Strategy

By Lauren ⋅ September 15, 2009 ⋅ Post a comment

One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and [...]

Fall Release – New Features and Enhancements

By david ⋅ December 23, 2008 ⋅ Post a comment

Sometimes Christmas comes early. For users of FanMail Basic, FanMail Advanced and FanMail Enterprise (as well as partners and partner clients under William Morris Agency and Front Gate Tickets) there are a number of new and enhanced features. Here are some of the highlights: Access to the 3Sixty community: Community. Conversation. Education. Welcome to social [...]