Music and Technology
Budget Gifts for the Music Geek
The holiday season is upon us and time is running short to get those last minute gifts. Buying something for your musically inclined love one shouldn’t be that hard since there is so much out there, but often times such purchases can get pretty expensive as you try to keep up with emerging technologies. So [...]
On the Brink of a Connected Future
Produced by Ericsson, On The Brink discusses the past, present and future of connectivity with a mix of people including David Rowan, chief editor of Wired UK; Caterina Fake, founder of Flickr; and Eric Wahlforss, the co-founder of Soundcloud. Each of the interviewees discusses the emerging opportunities being enabled by technology as we enter [...]
Animoog Synthesizer iPad App
So when cool stuff comes along you just have to share it with your friends, it’s common courtesy and the right thing to do. And this my friends is the bomb!!! The Animoog synthesizer app by Moog Music has been released on the iTunes / iPad app store in honor of Dr. Robert Moog, music frontiersman and [...]
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
7 Ways to Ruin SXSW
Recently, my esteemed colleague, Joshua “Jimmy Jam” York, inspired us all with his list of 7 SXSW Tips You Can Use. Being a rather contrary and generally sarcastic fellow, I was inspired to produce an anti-article to Josh’s positive advice. Instead of telling you how to make SXSW the best it possibly can be, [...]
Live Capture – Grow Your List Anywhere, Anytime With SMS
Mobile marketing is a hot topic in the interactive marketing world. With mobile phones in the hands of well over 90% of Americans, SMS is the universal text language of the cell phone… no matter how smart or dumb your phone is. In the world of music, there is probably never a more engaging experience [...]
FM Team’s Top Videos of 2010
We asked the FM team to send us their top video picks for 2010. There has been so much in 2010 that has been interesting and creative, it was hard to narrow down the list. So, in no particular order, here we go. The Wilderness Downtown by Arcade Fire Okay, I lied a little bit. [...]
New site, new services, new tools
About this time last year, FanMail began to take a hard introspective look at how we view ourselves, how our client’s view what we do and how our prospective clients view who we are. It has been a very interesting process and we quickly became aware that our public persona was muddy and somewhat unclear. [...]
“On The Road With DJ Shadow” Series on Hypebot
Over the next month on Hypebot, Michael Fiebach, Project, Marketing and Merchandise Manager for DJ Shadow, will be sharing a series blog posts called On The Road With DJ Shadow showing how they stay connected with the fans. Check out the article, and FanMail’s cameo, here. FanMail has been working with DJ Shadow for well [...]
Introducing The Interactive Marketing Hub
Let me introduce you to our new best friend… The Interactive Marketing Hub Over the next few weeks we will be rolling the Interactive Marketing Hub out to our clients. If you interested in getting considered for the beta release, please sign up here. The Interactive Marketing hub centralizes Social, Email, Mobile, Sites, Audience Builder, [...]
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