FanMail Marketing

SXSW Fan-Centric Future Assets

By david ⋅ March 30, 2009 ⋅ Post a comment

Thanks so much for those who attended our Fan-Centric Future presentation during SXSW and to Jeff Rohrs, Josh York, Josiah Kaiser, SuzAnn Brantner, Ian Rogers, Sarah McGoldrick, Jeff Kreinik and Jeremy Rosen who all contributed to helping make it a success. H Here is the PPT slides from the event. Even without the audio from [...]

SXSW Fan Based Marketing Panel – 3:00 pm

By david ⋅ March 21, 2009 ⋅ Post a comment

Saturday of SXSW, 3:00 Fan interaction is a core resource for musicians. Artists’ efforts from the studio to the stage are aimed at creating new fans and serving the overall base of support. Which services dedicated to this idea are most effective? Moderator: Brian Zisk Creator/Owner/Exec Producer, SanFran MusicTech Summit http://www.sxsw.com/music/talks/schedule?action=show&id=MP060519 David DeVore

Howdy Y’all, Greetings from SXSW

By Josiah ⋅ March 18, 2009 ⋅ Post a comment

Well we made it. The FanMail team has officially arrived on the scene in Austin for SXSW. David has been down here for a couple days already, but Josh and I just got in last night. We took it easy yesterday evening. We got dinner at Threadgills WHQ, the site of our Fan-Centric Future event [...]

South by Southwest or Bust

By david ⋅ March 3, 2009 ⋅ Post a comment

Yup, it is SXSW time and we are thrilled to be returning to Austin for the music industry’s biggest party. Over the past year, I have had the fortune of hanging out in Austin quite a bit. Four trips in all to work with our friends at Front Gate Tickets and C3 Presents. These visits [...]

Reflections on 2008 and hello 2009!

By david ⋅ March 3, 2009 ⋅ Post a comment

As many of our long-time-clients know, we are a service-focused company who will drop just about anything to take care of our clients. We measure our success by the success of our customers and project our growth based on the quality of our clients over the quantity. By every measurement, 2008 was an outstanding year [...]

ROI–Do you know your Return On Investment?

By Josiah ⋅ January 12, 2009 ⋅ Post a comment

Another Planet Entertainment (APE) had been blasting their e-mail list without the ability to track how effective those sends had been. Getting past spam filters presented another problem. Using tracking features within FanMail, Another Planet was able to clean-up their list and in turn base sends on past behavior. Streamlining the process and using information [...]