FanMail Marketing
Foo Fighters Creatively Engage Fans Like Never Before
Our clients, Foo Fighters are great musicians and great interactive marketers! Recently they teamed up with Blackberry and local radio stations to host a contest where the winners will have songs from Wasting Light (Out April 12), the new album they recorded in Dave Grohl‘s garage, in the garages of eight lucky fans in eight [...]
Lollapalooza Turns 20; Launches Interactive Time Capsule and $60 3-Day Passes
In honor of their 20th anniversary (August 6-8 2011), our client Lollapalooza launched one of the coolest and creative timecapsules I have ever seen. The Lolla team is great at interactive marketing (and throwing some damn good festivals). They always have compelling content at each of their marketing touchpoints and really push the innovation [...]
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
New site, new services, new tools
About this time last year, FanMail began to take a hard introspective look at how we view ourselves, how our client’s view what we do and how our prospective clients view who we are. It has been a very interesting process and we quickly became aware that our public persona was muddy and somewhat unclear. [...]
It’s the most wonderful time of the year…
Well, spring is creeping around the bend and that can only mean one thing: SXSW IS HERE! That’s right, once again the FanMail team has made the long, arduous journey to the center of the Lone-Star State for that one of kind event that brings the best brightest minds in interactive marketing, film, and (of [...]
Thoughts on open rates
So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things. So my friend hits me up with the following scenario: She is responsible for a regular newsletter that her company sends out [...]
SXSW, CMJ, A2IM and Connections ’09
Just a heads up that today is the last day to use the SXSW panel picker to choose which panels you might want to see. Take 2 seconds and give the FanCentric Future panel a vote: http://tinyurl.com/lec5mh For those who missed it last year… check out the overview and the slide deck. ——— On October [...]
If I were king for a day…
I would fix Outlook so that it rendered emails with IE or some engine other than Word. I would do some other things too: have Chelsea and Man U replay that Champions League Final without Drogba getting sent-off and Terry falling, get Carnivale put back on the air, and make Fat Tire available in Cincinnati. [...]
Bringing Email, Social and the Power of Viral Together
Technology Brings Bands, Artists Closer to Fans Roadrunner Records Artists Among First to Integrate Email, Social Media INDIANAPOLIS–(BUSINESS WIRE)–Roadrunner Records artists Nickelback, Theory of a Deadman and Slipknot will be among the first artists in the country to use a new technology that will bring them closer to fans through email, Facebook, Twitter and more [...]
SXSW Fan-Centric Future Assets
Thanks so much for those who attended our Fan-Centric Future presentation during SXSW and to Jeff Rohrs, Josh York, Josiah Kaiser, SuzAnn Brantner, Ian Rogers, Sarah McGoldrick, Jeff Kreinik and Jeremy Rosen who all contributed to helping make it a success. H Here is the PPT slides from the event. Even without the audio from [...]
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