Fan Relationship Management
Friends: where Facebook meets Real Life
Seth Godin has a post up on his blog about viral growth on social networks. His basic point is that providing relevant content to a few people creates the kind of viral activity that over time is far more effective that providing mediocre content to a whole lot of people. Relevancy rules, and you increase [...]
The Sophistication Spectrum
It is great coming back from Connections ’09 and the A2IM Tech Day, having hung out with a plethora of great thinkers, marketers, innovators and friends and we’re inspired to reach for the next generation of direct-to-fan marketing tools and strategies. We are top-tier ExactTarget resellers in the entertainment vertical and have been hanging out [...]
Them Crooked Vultures Wow With Email Focused Marketing Strategy
One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and [...]
SXSW, CMJ, A2IM and Connections ’09
Just a heads up that today is the last day to use the SXSW panel picker to choose which panels you might want to see. Take 2 seconds and give the FanCentric Future panel a vote: http://tinyurl.com/lec5mh For those who missed it last year… check out the overview and the slide deck. ——— On October [...]
Five Clients in Five Minutes
Take five minutes to check out some of the progressive things which our clients are doing in their direct to fan marketing and Fan Relationship Management programs.
Make Friends Through Best Practices
This time next week I will be in sunny Austin, Texas at South by South-West with a couple thousand of my closest friends from independent artists to record company moguls. I know, my life is hard, but don’t worry about me. I put myself through such suffering for you. Fan marketing and FRM (fan relationship [...]
Reflections on 2008 and hello 2009!
As many of our long-time-clients know, we are a service-focused company who will drop just about anything to take care of our clients. We measure our success by the success of our customers and project our growth based on the quality of our clients over the quantity. By every measurement, 2008 was an outstanding year [...]
Best Practices Alert: Don’t Train Your Subscribers to Ignore You
I know it has been a little while since I have posted, and believe me, I am very sorry. However, I was not sunning myself on a beach or chasing my favorite independent artists around the globe. No, I have been crunching numbers and feeding my inner geek in order to come up with some [...]
The Unique
One of the core tenants of the Fan-Centric philosophy is that each and every person is unique, different. . . an individual. Adopting this philosophy requires a fundamental shift in how marketing is conducted and how we communicate with fans so that respect and relevance are job number one. Our friends at subscribers rule pointed [...]
Dandy Warhols blast off with “…Earth To The Dandy Warhols…”
It’s no joke, the music industry is changing. People don’t buy their records in B&M establishments anymore, instead they are downloading high-quality digital audio by the terabyte… what is a band to do? Simple, launch into cyber-space! The Dandy Warhols have been on the cutting edge of musical production and they are taking that same [...]
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