Fan Relationship Management
It’s about the relationships stupid
It doesn’t matter if you are fan & artist, man & wife, parent & child, employee & employer, store & customer, CEO & board. It is about the relationships. And relationships are all about the quid-pro-quo… the tit-for-tat. You give, I take, I give, you take. That makes life fun. The equality of it. The [...]
Foo Fighters Creatively Engage Fans Like Never Before
Our clients, Foo Fighters are great musicians and great interactive marketers! Recently they teamed up with Blackberry and local radio stations to host a contest where the winners will have songs from Wasting Light (Out April 12), the new album they recorded in Dave Grohl‘s garage, in the garages of eight lucky fans in eight [...]
Live Twitter Chat with FanMail Marketing & ExactTarget Partner Ecosystem
Brand Fanatics are a special type of consumer. Every Fan is a consumer, but not every consumer is a fan. Join us and some of the leading marketers in the industry tomorrow at 11 a.m. EDT. for Nexus Café on Twitter and find out how to inspire your consumers to become your biggest fans and [...]
Lollapalooza Turns 20; Launches Interactive Time Capsule and $60 3-Day Passes
In honor of their 20th anniversary (August 6-8 2011), our client Lollapalooza launched one of the coolest and creative timecapsules I have ever seen. The Lolla team is great at interactive marketing (and throwing some damn good festivals). They always have compelling content at each of their marketing touchpoints and really push the innovation [...]
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
Top 4 Reasons For Email Unsubscribes
The majority of reasons for subscribers leaving an email list can boil down to 4 simple things. If you can counter these 4 obstacles, you can keep subscribers happy, and keep them on your list.
FanManager Street Team Management Platform with Oniracom
Our clients are awesome and every one has interesting stories to tell. Some of them, like FanManager, are really pushing the innovation needle to drive their business and communicate with their fans. FanManager is about as cool as it gets: They offer creative, full-service solutions to artists and festivals. They manage musician’s on and off-line [...]
New site, new services, new tools
About this time last year, FanMail began to take a hard introspective look at how we view ourselves, how our client’s view what we do and how our prospective clients view who we are. It has been a very interesting process and we quickly became aware that our public persona was muddy and somewhat unclear. [...]
“On The Road With DJ Shadow” Series on Hypebot
Over the next month on Hypebot, Michael Fiebach, Project, Marketing and Merchandise Manager for DJ Shadow, will be sharing a series blog posts called On The Road With DJ Shadow showing how they stay connected with the fans. Check out the article, and FanMail’s cameo, here. FanMail has been working with DJ Shadow for well [...]
What are Fans?
fan noun a person who has a strong interest in or admiration for a particular sport, art form, or famous person. Facebook pulled an interesting marketing strategy this week by replacing its “fan” buttons with “like” buttons. On the surface it seems like just a minor grammatical change, but the ramifications of this small action [...]
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