Why Relevence Matters

Bringing Email, Social and the Power of Viral Together

Technology Brings Bands, Artists Closer to Fans Roadrunner Records Artists Among First to Integrate Email, Social Media INDIANAPOLIS–(BUSINESS WIRE)–Roadrunner Records artists Nickelback, Theory of a Deadman and Slipknot will be among the first artists in the country to use a new technology that will bring them closer to fans through email, Facebook, Twitter and more [...]

Five Clients in Five Minutes

Take five minutes to check out some of the progressive things which our clients are doing in their direct to fan marketing and Fan Relationship Management programs.

Make Friends Through Best Practices

This time next week I will be in sunny Austin, Texas at South by South-West with a couple thousand of my closest friends from independent artists to record company moguls.  I know, my life is hard, but don’t worry about me.  I put myself through such suffering for you.  Fan marketing and FRM (fan relationship [...]

The Unique

One of the core tenants of the Fan-Centric philosophy is that each and every person is unique, different. . . an individual. Adopting this philosophy requires a fundamental shift in how marketing is conducted and how we communicate with fans so that respect and relevance are job number one. Our friends at subscribers rule pointed [...]

BLVD has “Music for People”

New FanMail client, BLVD, has a terrific new album out: Music for People. With the recent addition of skillful linguist MC Souleye and this livetronica three-piece, BLVD, has served up some new beats to fill out the group’s ever-evolving musical palette. Their fourth release, Music for People, finally catalogs this union of sounds that many [...]

Umphrey’s Starts Pre-Order Campaign

Long time client Umphrey’s McGee has started an extraordinary pre-order campaign for their upcoming release Mantis. “Herein lies the core of our pre order concept–we are going to add more and more bonus content as the pre-order gains steam. The more pre-orders that are placed, the more bonus content will be added. Each time a [...]

Know Your Fans

FanMail client Yoshi’s Jazz Clubs & Restaurants needed e-mail subscriber list growth and wanted to  make sure their e-mails were successfully delivered to their clients. By using the tracking features within FanMail, Yoshi’s was able to maintain and grow an accurate list with highly qualified subscribers and track their actions in e-mail sends. Because of [...]

ROI–Do you know your Return On Investment?

Another Planet Entertainment (APE) had been blasting their e-mail list without the ability to track how effective those sends had been. Getting past spam filters presented another problem. Using tracking features within FanMail, Another Planet was able to clean-up their list and in turn base sends on past behavior. Streamlining the process and using information [...]

Subscribers Rule Unleashed

I first heard about this concept in San Francisco last summer from my friend Jeff Rohrs and I didn’t really believe it. Big ROCK hands, screaming fans, street interviews. My man Jeff was talking crazy. He was definitely not mumbling the corporate speak which usually surrounds the subject of email marketing. No, Jeff wasn’t crazy [...]