Direct to Fan Marketing
Time to go Viral!
Ok, so the end of the world as predicted by many Mayan enthusiasts isn’t true, that little girl singing might have more soul then Edward Sharpe himself, your Zodiac sign isn’t changing, and yes, unfortunately we all know who Rebecca Black is and how much she likes Fridays. All of the aforementioned stories and videos [...]
FanMail iPad App Collects Fans for LA Galaxy
The LA Galaxy is one of the foremost soccer clubs in the United States. Home of David Beckham and Landon Donovan, LA Galaxy supports a large and committed fan base. THE CHALLENGE: List Growth and Season Ticket Sales Like many sports teams, the marketing team measures it’s success by the number of season and game [...]
Live Twitter Chat with FanMail Marketing & ExactTarget Partner Ecosystem
Brand Fanatics are a special type of consumer. Every Fan is a consumer, but not every consumer is a fan. Join us and some of the leading marketers in the industry tomorrow at 11 a.m. EDT. for Nexus Café on Twitter and find out how to inspire your consumers to become your biggest fans and [...]
Lollapalooza Turns 20; Launches Interactive Time Capsule and $60 3-Day Passes
In honor of their 20th anniversary (August 6-8 2011), our client Lollapalooza launched one of the coolest and creative timecapsules I have ever seen. The Lolla team is great at interactive marketing (and throwing some damn good festivals). They always have compelling content at each of their marketing touchpoints and really push the innovation [...]
4 Quick Ways to Increase your Email Program ROI
Email is a huge part of interactive marketing and is very valuable compared to its more expensive marketing counter-parts. We all get that, but what surprises me are how many companies, bands, labels, promoters and so forth, are still sending batch and blast emails and are not taking advantage of relevancy, automation, segmentation and testing. [...]
Trash, Hipsters and Viral Marketing
We noticed an article posted by word-of-mouth marketing company GasPedal, on their site damniwish.com. In the article, marketing guru Andy Sernovitz speaks about a great music festival and longtime FanMail client, Austin City Limits Music Festival.
The Better Marketing Tool: Facebook vs. Twitter
Market research firm Chadwick martin Bailey and iModerate Research released a study recently that says a fan/follower of a brand on Twitter or Facebook is more likely to buy from or recommend those brands than they were before following the brand. Though both Facebook and Twitter were both effective, the difference in the percentage between the two sites is, at the very least, interesting.
What are Fans?
fan noun a person who has a strong interest in or admiration for a particular sport, art form, or famous person. Facebook pulled an interesting marketing strategy this week by replacing its “fan” buttons with “like” buttons. On the surface it seems like just a minor grammatical change, but the ramifications of this small action [...]
Star Wars in Concert
Yes, I went and yes it was bad ass. Granted we grew up on these movies and as a 9 year old, the Millennium Falcon was one of my most prized possessions, but the thrill these days is in the experience. The full orchestra, massive HD screens and a well coordinated narration through the saga [...]
Them Crooked Vultures Wow With Email Focused Marketing Strategy
One of our newest clients, Them Crooked Vultures, are something to write home to your Mom about. Not just because they are a SUPERgroup made up of drummer Dave Grohl (Nirvana, Foo Fighters), vocalist and guitarist Josh Homme (Queens of the Stone Age) and bassist/keyboardist John Paul Jones (Led Zeppelin), but because their marketing and [...]
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