Fan Management Tips
Over-Personalization Sucks
Don’t be creepy. It is easy to over use personalization but a recent study shows that if you over step your bounds, people turn you off. http://blogs.wsj.com/biztech/2008/07/03/personalized-emails-are-creepy-not-effective/ It seems like this ought to be common sense. But then again when have marketers committed to common sense? I wouldn’t call my cousin’s wife “sugar” or “hot [...]
Email Checklist
Per our friend Seth Godin. Here is the original. It is just to good not to post. Is it going to just one person? (If yes, jump to #10) Since it’s going to a group, have I thought about who is on my list? Are they blind copied? Did every person on the list really [...]
ROI–Do you know your Return On Investment?
Another Planet Entertainment (APE) had been blasting their e-mail list without the ability to track how effective those sends had been. Getting past spam filters presented another problem. Using tracking features within FanMail, Another Planet was able to clean-up their list and in turn base sends on past behavior. Streamlining the process and using information [...]
Fall Release – New Features and Enhancements
Sometimes Christmas comes early. For users of FanMail Basic, FanMail Advanced and FanMail Enterprise (as well as partners and partner clients under William Morris Agency and Front Gate Tickets) there are a number of new and enhanced features. Here are some of the highlights: Access to the 3Sixty community: Community. Conversation. Education. Welcome to social [...]
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