Fan Management Tips
Live Twitter Chat with FanMail Marketing & ExactTarget Partner Ecosystem
Brand Fanatics are a special type of consumer. Every Fan is a consumer, but not every consumer is a fan. Join us and some of the leading marketers in the industry tomorrow at 11 a.m. EDT. for Nexus Café on Twitter and find out how to inspire your consumers to become your biggest fans and [...]
Top 4 Reasons For Email Unsubscribes
The majority of reasons for subscribers leaving an email list can boil down to 4 simple things. If you can counter these 4 obstacles, you can keep subscribers happy, and keep them on your list.
New site, new services, new tools
About this time last year, FanMail began to take a hard introspective look at how we view ourselves, how our client’s view what we do and how our prospective clients view who we are. It has been a very interesting process and we quickly became aware that our public persona was muddy and somewhat unclear. [...]
Thoughts on open rates
So, a good friend of mine in the HR industry emailed me the other day with a question about open rates. Yes, that’s right, even my non-work, non-marketing friends think about these things. So my friend hits me up with the following scenario: She is responsible for a regular newsletter that her company sends out [...]
New Service – Live Capture (How To Grow Your List Fast)
The fun part is that everybody is carrying little computers around in their pockets which brings endless chances to interact with an artist, events or each other. The challenge for many direct music marketers is figuring out how to own the relationship. (ie having permission to contact a fan directly in the future). To that [...]
New Clients, New Features and our New Community
Well folks, things have been busy. I don’t mean just normal busy, but really busy. The winds of change are in effect and everywhere pundits and experts and music geeks are shouting, “but you’ve got to have a relationship with your fans!” and “email works!, social networking works!, Communicate, communicate, build a fanbase” We are [...]
Make Friends Through Best Practices
This time next week I will be in sunny Austin, Texas at South by South-West with a couple thousand of my closest friends from independent artists to record company moguls. I know, my life is hard, but don’t worry about me. I put myself through such suffering for you. Fan marketing and FRM (fan relationship [...]
Best Practices Alert: Don’t Train Your Subscribers to Ignore You
I know it has been a little while since I have posted, and believe me, I am very sorry. However, I was not sunning myself on a beach or chasing my favorite independent artists around the globe. No, I have been crunching numbers and feeding my inner geek in order to come up with some [...]
The Unique
One of the core tenants of the Fan-Centric philosophy is that each and every person is unique, different. . . an individual. Adopting this philosophy requires a fundamental shift in how marketing is conducted and how we communicate with fans so that respect and relevance are job number one. Our friends at subscribers rule pointed [...]
Umphrey’s Starts Pre-Order Campaign
Long time client Umphrey’s McGee has started an extraordinary pre-order campaign for their upcoming release Mantis. “Herein lies the core of our pre order concept–we are going to add more and more bonus content as the pre-order gains steam. The more pre-orders that are placed, the more bonus content will be added. Each time a [...]
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