FanMail client SCI Fidelity Records maintains subscriber lists for over 20 artists on their roster. To enhance communications and continuity throughout e-mail sends, SCI Fidelity uses the masking tool within their FanMail Advanced account. Sends are shown as from the particular artist subscribed to. Using this feature, SCI Fidelity Records has been able to enhance the experience of their most important fans. Subscribers feel better connected and embraced by their artists based on features like the reply mask. Another great example of a FanMail client using “best practices” to effectively communicate with their subscriber base and boost fan/artist relationships. Catering to their “Super Fan”.

It is my distinct pleasure to announce FanMail’s new partnership with Front Gate Tickets to provide enhanced fan management and direct-to-fan marketing tools to promoters, festivals and artist merchandise stores. Front Gate Tickets is owned by Front Gate Solutions and provides privately and co-branded ticketing and merchandise stores for some of the nation’s top promoters, festivals, venues and artists including C3 Presents, Lollapalooza, Austin City Limits Music Festival, Slightly Stoopid, The Casbah, The Long Center for the Performing Arts, Higher Ground and Stubbs BBQ. This partnership brings to market new and enhanced fan relationship management (FRM) technology, tools and expertise to help promoters and artists drive sales directly to their fans. Our premise is simple. When promoters are able to get a transparent view of their fan’s needs and see how their direct-to-fan campaigns get massive results, it fundamentally changes the way that they do business. It is better for the fan and better for the promoter. We love that. Thank you Jeff, Mellie and the team! The future is bright. – David