FanMail Marketing | Blog » Band Promoting

New Clients, New Features and our New Community

david — Thu, 13 Aug 2009 19:03:43 +0000

Well folks, things have been busy. I don’t mean just normal busy, but really busy. The winds of change are in effect and everywhere pundits and experts and music geeks are shouting, “but you’ve got to have a relationship with your fans!” and “email works!, social networking works!, Communicate, communicate, build a fanbase” We are seeing first hand the success and revenue which properly executed direct to fan initiatives can drive. As our friend Ian recently said, ” The business is changing, artists have choice, and artists will find partners to help them get done what they need to.”

To that end we are thrilled to welcome new clients like DJ Shadow (yeah, I’m a huge fan), Beck, Cucu Diamantes, Sugar Ray and Bad Lieutenant and who have all launched new fan marketing campaigns to connect more closely with core fans.

One of the most exciting new clients in the mix is Them Crooked Vultures – a super group made up Foo Fighters’ Dave Grohl, Queens of the Stone Age’s Josh Homme and Led Zeppelin bassist John Paul Jones. The mystery around this group is only starting to become clear, so join their list to get the scoop.

Outside of the music space we are thrilled to present our new client Coach Pete Carroll. On top of being the well known coach for the USC Trojans, he is a inspired author, speaker, leader and mentor. His “Win Forever” philosophy has not only led the USC football team to win the last 74 of 83 games but is now the topic for an upcoming book, DVD and educational track. We are thrilled to be working with such a leader.

We have also been busy playing with new features which are helping our clients acquire, retain and grow their fan bases. Social Forward is a new feature which encourages your fans to pass on content from your emails.

Social Forward from David DeVore on Vimeo.

This really is the coolest thing since sliced bread since it vastly expands the ability of your content to be viral as well as your ability to track the reach of a message. Early indications are showing 80 times the pass around which normally happens from traditional Forward to a Friend. All the major social networks are supported and full tracking is available.

We also have a new user community, which looks to expand the knowledge and support which all clients have through 3sixty.

Highlights from our new community include:

Home page: Topics of recent interest (for example : how to add web-collection forms to facebook). You can also find announcements, new feature highlights & navigation for the entire support desk

Knowledge Base: Segmented support topics on an array of topics. From the ‘Getting Started’ page to help jump start your new account to ‘Additional Software Tools’, the FanMail Knowledge Base is the place to find information, documentation, videos and much more on a vast array of topic
Submit a problem or issue: Using the ‘Submit a request’ tab, you can create a ticket and a direct line of communication with our account management team. Your ticket will be noted and work will begin immediately to answer your question.
Track your support requests: You can log into the Knowledge Base to track the results of your submitted ticket. Here you will see updates and notifications made by our account management team.

Lastly, we are seeing some massive early results through our text collect (also called Capture) technology which collects email addresses through SMS.

The Capture Package can help you:
•    Grow your list of mobile subscribers through Text Capture
•    Engage mobile subscribers through Voting and Keyword Response
•    Increase subscriber conversion from offline to online

Early indicators are showing that when this is executed correctly Text Collect can be one of the fastest list growth mechanisms out there. We we be excited to post some real case studies and results over the next few weeks.

Cheers!
David

New Client – Roadrunner Records

david — Tue, 03 Mar 2009 16:47:49 +0000

We are pleased to announce our newest client Road Runner Records. One of the largest truly independent record labels. Initially specializing in heavy metal, Roadrunner now includes a wide spectrum of genres and artists including Nickelback, Slipknot, Opeth, Sammy Hagar and dozens more. Check out their full roster here. The interactive team at Road Runner is super progressive and forward thinking about fan relationship management and we are just thrilled to be able to work with them on pushing the needle. For a little fun, spend some time with Slipknot:

FanMail Client Spotlight: 10,000 Lakes Festival

Josh — Mon, 12 Jan 2009 16:50:52 +0000

Long time FanMail client 10,000 Lakes Festival (10klf) is at it again. Check out their latest artist additions.

FanMail Client Spotlight: Pipeline Productions

Josh — Mon, 12 Jan 2009 16:47:53 +0000

FanMail client Pipeline Productions are the brains behind The Bottleneck, Wakarusa Festival and Crossroads. They always have an amazing line up at Wakarusa and fuel their attendance and fan inclusion using FanMail email solutions.

Check out this years line-up!:

The Flaming Lips Emmylou Harris CAKE Zappa Plays Zappa Mickey Hart Band featuring Steve Kimock & George Porter Jr. Keller Williams Leftover Salmon David Grisman Quintet Blackalicious Buckethead Bettye LaVette Ozric Tentacles Lotus Galactic The Everyone Orchestra Old 97’s Alejandro Escovedo Yard Dogs Road Show Porter Batiste Stoltz Ivan Neville’s Dumpstaphunk Tea Leaf Green The Avett Brothers Split Lip Rayfield Dr. Dog State Radio Brett Dennen Arrested Development Del The Funkyhomosapien Panjea featuring Chris Berry and Michael Kang EOTO feat Michael Travis & Jason Hann of SCI Donna the Buffalo Delta Nove Tilly and the Wall Apollo Sunshine Pete Francis (of Dispatch) DVJ Mike Relm Limbeck Steel Train Trombone Shorty and Orleans Avenue Robert Bradley’s Blackwater Surprise The Dynamites feat Charles Walker Ryan Bingham The Gourds Truckstop Honeymoon Backdoor Slam Cornmeal Future Rock South Austin Jug Band The Heavy Pets Blue Turtle Seduction Giant Panda Guerilla Dub Squad Chicago Afrobeat Project Family Groove Company Madahoochi Bump Macpodz Jennie Arnau

FanMail Powers Rothbury Street Teams

Josh — Mon, 12 Jan 2009 16:42:55 +0000

FanMail Music Marketing Fuels the The Rothbury Festivals Street Teams with email groups and accessibility.

The Rothbury Festival will take place July 3rd – 6th, 2008 near Ludington, Michigan. It includes big names such as:

DAVE MATTHEWS BAND + WIDESPREAD PANIC + JOHN MAYER + 311 + PHIL LESH AND FRIENDS + PRIMUS + THIEVERY CORPORATION + SNOOP DOGG + MODEST MOUSE + MICHAEL FRANTI AND SPEARHEAD + GOV’T MULE + STS9 + COLBIE CAILLAT + SLIGHTLY STOOPID + RODRIGO Y GABRIELA + THE BLACK KEYS + KELLER WILLIAMS AND THE WMD’S + YONDER MOUNTAIN STRING BAND FEATURING JON FISHMAN + GOGOL BORDELLO + CITIZEN COPE + THE DISCO BISCUITS + MEDESKI MARTIN AND WOOD + RAY LAMONTAGNE + DEREK TRUCKS AND SUSAN TEDESCHI SOUL STEW REVIVAL + DRIVE-BY TRUCKERS + MICKEY HART BAND FEATURING STEVE KIMOCK AND GEORGE PORTER JR. + OF MONTREAL + ETOWN RADIO SHOW + THE DRESDEN DOLLS + GOMEZ + BRETT DENNEN + TAJ MAHAL + MIKE GORDON + ZAPPA PLAYS ZAPPA + CRYSTAL METHOD DJ SET + STATE RADIO + JJ GREY & MOFRO + THE GREYBOY ALLSTARS + THE SECRET MACHINES + RAILROAD EARTH + BETH ORTON + THE WAILERS + JAKOB DYLAN AND THE GOLD MOUNTAIN REBELS + A3 + BETTYE LAVETTE + EMMITT-NERSHI BAND + LOTUS + EOTO + PANJEA WITH MICHAEL KANG + YARD DOGS ROAD SHOW + THE BEAUTIFUL GIRLS + SAGE FRANCIS + TEA LEAF GREEN + BASSNECTAR + PNUMA TRIO + DIPLO + FLOSSTRADAMUS + THE JUAN MACLEAN + THE DYNAMITES FEATURING CHARLES WALKER + DJ REKHA + DEAD CONFEDERATE + TRAMPLED BY TURTLES + MOTION POTION + DJ ROOTZ + SOJORN + BUSDRIVER StreetTeamers can volunteer here: http://www.rothburyfestival.com/streetteam.html

Headcount Documentary

david — Mon, 12 Jan 2009 16:40:59 +0000

We would like to congratulate long time FanMail client Headcount on their new documentary. HeadCount is a non-partisan organization devoted to using the multi-faceted power of music to enable voter registration and participation in democracy. With interviews from folks like Bob Weir, Bela Fleck, Trey Anastasio, Michael Franti, Patrick Jordan, Johnathan Schwartz and more, this documentary is a real call to action for the music industry to change the world. Watch the Preview >>

Langerado Keeps Things Rolling

Josh — Mon, 12 Jan 2009 16:22:16 +0000

Our client Langerado just keeps things rolling! Artist additions to their already packed festival keep being released. The festival will take place March 6-9 at Big Cypress Indian Reservation (yup same Big Cypress).

Dandy Warhols blast off with “…Earth To The Dandy Warhols…”

Josh — Mon, 12 Jan 2009 15:43:55 +0000

It’s no joke, the music industry is changing. People don’t buy their records in B&M establishments anymore, instead they are downloading high-quality digital audio by the terabyte… what is a band to do? Simple, launch into cyber-space! The Dandy Warhols have been on the cutting edge of musical production and they are taking that same sense of innovation into the commercial arena with their latest release, “…Earth To The Dandy Warhols…”. The Portland-based band cut out the middleman and released their album directly from their website. Not only that, but they took advantage of direct contact to establish a link with their loyal fan-base and improve their mailing-list. They offered a fan-club membership which included a digital download of the new album and a flesh-and-bone hard copy of the album sent to them in the mail.

The Dandys found a way to link the physical and digital realms and to reward their truest fans at the same time establishing a link to alert the fans about any new band developments. FanMail wants to take this opportunity to congratulate the Dandy Warhols on their latest success and to encourage all of you to check out their latest offering.

Cartfly: Sell Anything from Anywhere

Josiah — Mon, 12 Jan 2009 15:42:43 +0000

Let me just begin by welcoming Cartfly to the FanMail family. Cartfly makes it easier for anyone to run there own on-line store through a PayPal account, which means the barriers between artist and consumer are continuing to fall.

Everyone knows that music is traded in files, not on tapes or CDs anymore, but there are somethings that cannot be downloaded. Posters. Shirts. Commemorative coffee-cups that let everyone at the office know that while you might work a nine-to-five, you are still more hip than they are. But how is an artist supposed to sell these things? There are two ways that immediately spring to mind: door-to-door (merch table), or by mail order. Obviously the direct person-to-person method has its limitations, especially for smaller acts who play to smaller crowds, but mail order also has its problems. The main problem with selling merch by mail is that you have to have someway of getting the orders and processing the payments. That is where Cartfly comes in. Cartfly allows a seller to create an online shopping cart widget that can be posted anywhere. I mean anywhere: Facebook, MySpace, blogs, websites, on your daughter’s homework. Okay, so I might be exaggerating a little with the last one, that is, unless her homework is an online presentation or web-site. All it takes is the ability to copy and paste the code that they give you. That’s it. Oh, and a PayPal account. All of Cartfly’s sells are immediately processed through the seller’s PayPal account. That means a band can set-up shop on the cyber-strip without a merchant account or dedicated host-site. Wow. Did I mention that it’s free? That’s right, free. That leaves only one question, really. Why isn’t your band/venue/label/grandmother peddling their wares via the Internet right now? Oh, and HAPPY HALLOWEEN!

Motion Potion Mobile

Josiah — Mon, 12 Jan 2009 15:32:38 +0000

From your cell, send a text message “mopo youremail@yourdomain.com ” to 66937. It will trigger a text message back as well as an email reply. On the backend, your email will be added to Motion Potion’s FanMail list.